Client
LEGO®
Year
2023
Type
Product design
Deliverables:
Strategy
User Experience
Product design
The LEGO® City Freight Train caters to both kids and train enthusiasts. The set includes a Powered UP technology locomotive that gives an extra layer of interactivity and will keep users coming back for more.
The ambition was to create a visual language that bridges the physical and digital space. The app controller is inspired by LEGO® bricks, combined in a layout that serves both form and function.
The goal was to emulate an interface you could build in real life. All elements are accurately represented on screen, including, but not restricted to a 1:1 physical-digital scale.
Using proprietary technology, the user can control a Bluetooth-connected hub installed inside the locomotive. The speed and direction can be controlled with incremental adjustments.
To create a fully immersive experience, the sounds of the locomotive are also in sync with the speed at which the train is moving. All of the sounds have been custom created.
We strategize, co-create, design, and build your next digital product.
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